YouTube CPM varies significantly between countries. Advertisers in developed markets often pay much more than advertisers in emerging economies.
Creators targeting viewers in countries such as the United States, Australia, Canada and the United Kingdom can earn several times more revenue compared to lower-CPM regions.
| Country | Typical CPM Range |
|---|---|
| Australia | $5 - $13 |
| United States | $4 - $12 |
| United Kingdom | $4 - $11 |
| Canada | $3 - $10 |
| Germany | $3 - $9 |
| Netherlands | $3 - $8 |
| Switzerland | $3 - $8 |
| New Zealand | $3 - $8 |
| Sweden | $2 - $7 |
| Norway | $2 - $7 |
Advertisers compete for audiences with purchasing power. Countries with higher consumer spending and stronger economies generally attract larger advertising budgets.
As a result, creators with viewers in the United States, United Kingdom and Australia often earn substantially more per thousand views than creators targeting lower-income regions.
| CPM | Earnings per 100,000 Views |
|---|---|
| $2 | $200 |
| $5 | $500 |
| $10 | $1,000 |
| $20 | $2,000 |
Australia and the United States are consistently among the highest-paying YouTube markets.
Many creators consider a CPM above $5 to be strong, while finance and software channels can achieve much higher rates.
Focus on high-value niches, create advertiser-friendly content and attract audiences from countries with higher advertising budgets.